mariamjachi Roni Helou is a brand for a proactive generation, as it engages in methods of sustainability.
Roni Helou is a Lebanese fashion design graduate from Creative Space Beirut, which is a school with free design education. Following his graduation from Creative Space Beirut he received immersive technical and creative training, and founded his brand Roni Helou in 2017.
While shedding light on social and environmental issues the brand creates ready-to-wear pieces, with keeping up an eco-friendly esteem framework and moral practice.
The materials utilized by the brand are vintage and/or dead stock textures, permitting the revelation of lovely fabrics.
The brand also produces its products by working with tailors and artisans from all over Lebanon, in support of the local Lebanese community.
Design incubator Starch Foundation supported the brand for two years, providing Roni with exposure and the participation in Fashion Forward Dubai, and the opportunity of taking part in the 2019 International Fashion Showcase in London, in which he was a finalist.
Following the showcase in London, the brand’s FW19 and SS20 collection were exhibited at London and Paris Fashion Weeks respectively. Roni Helou was also awarded the first prize of Fashion Trust Arabia’s first annual ready-to-wear competition.
Roni Helou has been featured in several media outlets, such as Vogue Arabia, Vogue Italia, Harper’s Bazaar Arabia, DAZED, i-D, The National UAE and WWD.
Furthermore, being an eco-friendly brand has brought Roni Helou to obtain labels that you can plant. The idea came to Roni while visiting an exhibition in his hometown Lebanon. He met people with this initiative.
The process of producing it starts out with recycling paper. First things first collecting paper, then transporting them to the recycling plant to start with sorting different paper types. After comes the pulping, moving any non-fibrous contaminants (staples, plastic, glass, etc.). This is where the seeds make their entrance. They are put to stick on the glue that was produced in the pulping procedure. Then comes the de-inking of the paper to have white blank pieces of paper. Finally, the paper is put together having the seeds to plant inside of them.
Roni yet has to decide on the perfect plant to put inside the paper, however we are all with this idea. How could we not be, you’re basically hitting two birds with one stone. Recycling and growing plants!
